Ola self-drive car service ‘Ola Drive’ kicks off in Bengaluru; 3 more cities to follo

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There is one more reason not to own a car now as ride-hailing major Ola on Thursday launched its self-drive cab rental service “Ola Drive”. The service has been initially rolled out for users in Bengaluru, with Hyderabad, Mumbai, and New Delhi to follow shortly, the company said in a statement.

Ola Drive will appear as a new category on the Ola app. The service is being rolled out to users in Bengaluru through pick-up stations located across different residential and commercial hubs. Ola said it intends to host a fleet of 20,000 cars by 2020 to build and scale up the Ola Drive service across several Indian cities.

“Our expertise in serving millions of customers through a large fleet of vehicles across 250 plus cities has been instrumental in making ride-hailing a norm in India. Ola Drive has been built on the same DNA and will play a transformative role in defining India’s car-sharing market in the next decade,” said Arun Srinivas, Chief Sales and Marketing Officer at Ola.

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All Ola Drive cars across segments will come equipped with Ola’s connected car platform ‘Ola Play’, enabled through a 7-inch touchscreen infotainment device, and will include GPS, media playback, and Bluetooth connectivity. Users will also have access to the platform’s support and safety features such as a 24/7 helpline, emergency ****on (which prompts an immediate call from Ola’s dedicated safety response team) and real-time tracking. The service will also include roadside assistance, to ensure a reliable, secure and comfortable driving experience.

“In the first phase of its roll-out, Ola Drive will be offered as a short-term self-drive car-sharing service as we look to introduce long-term subscription, corporate leasing, and more options in the times to come,” Srinivas said.

Users initially said that customers will be able to choose to book a car of their choice for as little as two hours by paying a security deposit starting at Rs 2,000. But later the company has clarified that it is waving off the security charges.

With inputs from IANS



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