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Multiply (website) (Online Social Networking website Full Details)


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Old 08-31-2010, 09:02 AM
bholas bholas is offline
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Default Multiply (website) (Online Social Networking website Full Details)





Multiply
URL http://multiply.com/
Commercial? Yes
Type of site photo and media sharing
Registration Free
Available language(s) English, Japanese
Owner Peter Pezaris
Launched December, 2003


Multiply is a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their "real-world" network. The website was launched in March 2004 and is privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors.[1] Multiply has over 11 million registered users.[2]



The company is headquarterd in Boca Raton, Florida.
On Multiply, a user's network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Additionally, users are encouraged to specify the nature of their relationship with one another, making it possible to share content with their entire network of closely-related people, or subsets thereof including friends, family, professional contacts, and so on.


Multiply is also known for stronger user security than most social networking sites. Users can limit if their item can be viewed by setting security settings to Public, Private (network only), or Private (invite only) for each item on their site.

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Old 08-31-2010, 09:03 AM
bholas bholas is offline
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Blogging Paired with Media Sharing and Storage

Multiply tries to be the one-stop shop for a user's Web 2.0 experience.[3] Its bid is enhanced by the capabilities with which it empowers its users. There is a blog module, of course, but beyond that, users can upload videos, and host them on their pages rather than on third-party pages. Videos can also be added from major sites, notably YouTube. The user can also upload unlimited photos into their albums, hosted in the photo module. There are also modules for music, reviews, links, recipes, and a personal marketplace.

A blog traditionally follows a linear format (each entry rests above the other in chronological order regardless of the type of content that is included in the post). Though it is possible to have a traditional style blog on Multiply, content can also be organized according to the type of post (text, video, photo, etc.) or by topic (using tagged content boxes).[4] By organizing posts based on topic or type of media, a user can essentially create a personal web page.


Multiply provides blog cross-posting; blog entries posted to Multiply can be automatically posted to a LiveJournal, Blogger or TypePad account. There is also an option to post via e-mail or MMS, enabling posting from mobile phones. Users can also post reviews (of movies and books, for example), and to share a calendar of events. Multiply also recently reintroduced the Marketplace and Recipes modules, which allow users to share interests in purchases, and favorite foods and drinks.[5]


Multiply is especially flexible in that users can choose to edit their background and theme colors, but the ability to incorporate CSS makes customizing more extensive.[6] Many users have pages far different from the base theme due to their mastery of CSS.


Traditional Blogging

Blog posts on Multiply include the ability to easily change font style, type, color or size. Photos can be added and moved about within the post. A poll can be included and files can be attached.[7] Users can use Multiply's WYSIWYG blog editor or edit HTML directly.[8]


As with all types of posts on Multiply, users can set privacy settings on a per post basis, enabling a user to essentially run a private blog for friends and family right on top of, or embedded within, a public blog. (In other words, a user can post thoughts on politics to a public audience while reserving posts on the cute things the kids did for only friends and family. Both types of posts are treated the same by Multiply in terms of alerts to the poster and the poster's contacts, but the privacy settings limit the content to only those that the user wants to give access to.)


Unlimited Photo Sharing

All accounts on Multiply include the ability to add an unlimited number of photos.[9] In addition to being able to share photos with contacts on Multiply, users can also let non-Multiply members see even their private photos by using the "share" link.

Multiply offers limited editing capabilities for photos: Photos can be rotated and a variety of picture frames can be added. Using the Multiply Media Locker users can crop photos, eliminate red eye, retouch photos, adjust contrast, exposure, and saturation. There is also an Auto Fix function that will adjust your photos with one click. All of the adjustments are reversible until you click to apply them.

Photos in albums can be embedded into other posts or replies on Multiply, or they can be hotlinked outside of Multiply, in which case a watermark is added.

Multiply has partnered with QOOP for photo printing and other photo services.

Multiply has an Auto Uploading tool which automatically uploads your photos into your Media Locker where they are stored until you choose to share them. For premium users the full size original is stored indefinitely.


Videos

Users can easily upload videos directly to Multiply, or they can pull video in from YouTube, Photobucket, Google Video, Metacafe, or myspacetv.com. Free users can upload up to 10 minutes (or 100mb of video footage). Premium members have a limit of 20 minutes (or 200mb).[10]


Calendar

Users can post calendar entries for themselves, for their contacts, their network or even for public access (enabling users to keep personal entries, such as doctor appointments, private, while allowing a wider audience for such entries as a fund raising event that is open to the public).
Users have access to an aggregated calendar on their Inbox page that collects all of their calendar entries as well as those of their contacts and displays them in one calendar feed.


Calendar entries, as with all entries on Multiply, can be discussed within the calendar entry post, enabling members to not only announce an event, but discuss it as well.


Reviews

Users can add reviews to their website, not only rating and explaining their view on the product, but discussing it as well with friends and family. Reviews use a 5 star system so both those who post and those who reply can rate how well they liked a product.


Recipes

The recipe section was a component of Multiply at the time of its launch in 2004, but it was removed for a time. The recipe and marketplace sections were returned in 2007 due to popular demand.


Marketplace

The marketplace section is designed to be a way to showcase items that a person may want to pass on to contacts or to search for an item that a user's contacts may have.

Last edited by bholas; 08-31-2010 at 09:14 AM.
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