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MyYearbook (Online Social Networking website Full Details) |
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MyYearbook (Online Social Networking website Full Details) |
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Views: 1321
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08-31-2010, 10:06 AM
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MyYearbook (Online Social Networking website Full Details)
myYearbook is a social networking website, headquartered in New Hope, PA, United States. myYearbook differentiates itself from other sites by enabling its members to meet new people. Members do this by creating profiles, interacting through Chatter, a real-time stream, sending virtual gifts, and playing games. Since its launch myYearbook has grown to be one of the top Teen Sites[3] and one of the 25 most trafficked sites in the US Similar Threads:
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08-31-2010, 10:06 AM
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History
myYearbook was initially created by two high school students, David and Catherine Cook, and their older brother Geoff, during Spring Break of 2005. Catherine persuaded Geoff, who founded EssayEdge.com and ResumeEdge.com from a dorm in 1997, to invest in their project. At the launch of the site in April 2005, Dave was a junior and Catherine was a sophomore; the project was initially activated at Montgomery High School, in suburban New Jersey where they attended. In 2008, myYearbook partnered with casual game developer Arkadium to bring Flash based games to the site. The games incorporate Lunch Money, the myYearbook virtual currency. Lunch Money earned playing games are used elsewhere on the site. In April 2009, the site added the Meebo instant messaging client to the site in order to provide real time chat. In November 2009, myYearbook launched Chatter, a real-time stream that incorporates media sharing and gaming to help bring members together. Games you can play inside the stream include Ask Me, Rate Me and 2 Truths and a Lie. These games incorporate mechanics that help myYearbook members meet each other. By April of 2010 the site reported that the Chatter feature surpassed 1 million posts per day.[5] In January 2010, myYearbook rolled out a new site design aimed to appeal to an older demographic. Of note is that the "winning" site design was chosen through crowd-sourcing its members[6]. In May 2010, myYearbook launched an iPhone/iPod Touch and Android application designed to bring the Chatter real time feed to mobile devices [7]. In July 2010, myYearbook was recognized as one of the “2010 Hottest Pennsylvania Companies” by Lead411.[8] Virtual Economy myYearbook includes a virtual economy through which members earn and spend Lunch Money, the myYearbook virtual currency. Lunch Money enables the purchasing of gifts which members send to each other. Lunch Money is also donated by members to their favorite charity through the Causes application. In 2010, myYearbook donated money via Causes to the Haiti Relief Fund to help victims of the earthquake in Haiti. Revenue model myYearbook derives its revenue from three sources - advertising, virtual-currency sales and monthly subscriptions. Advertising makes up two-thirds of its revenue, with the other sources making up the rest[9]. It has an established sales office based in New York City and Los Angeles. In February, 2010, myYearbook reported that the company ended 2009 with a $20 million dollar run rate. [1]. Financing In 2006, myYearbook raised $4.1 million from US Venture Partners and First Round Capital. In 2008, myYearbook raised $12.8 million dollars in a Series See also
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