Zooppa (Online Social Networking website Full Details)

[bholas]

Zooppa

Type	Private
Industry	Advertising
Founded	2007
Headquarters	Seattle, Washington, USA
Key people	Wil Merritt, CEO
Website	Zooppa.com

Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising competitions.^[1][2] In competition for cash prizes, members submit their original ads in response to a company's creative brief. These ads can take various formats including video, print, banners, concepts, and radio.^[3][4][5]
Zooppa was founded in Italy, and launched in the U.S. in 2008. Its global headquarters is located in Seattle, Washington.^[3][6]
Today Zooppa has over 60,000 members. Its clients include Google, Nike, Hershey’s, General Mills, Microsoft, NBC Universal, Zinio, and Mini Cooper, among others.^[3][7][8][9]



See also

• Pitching engine
• List of crowdsourcing projects
• List of social networking websites

References

1. ^ Egolf, Karen (April 5, 2010). "CMO Council Names 'Pause' Winners". Advertising Age. http://adage.com/goodworks/post?article_id=143138. Retrieved May 3, 2010.
2. ^ "People and Accounts of Note in Advertising". The New York Times. April 2, 2010. http://www.nytimes.com/2010/04/05/bu...wsletter3.html. Retrieved May 3, 2010.
3. ^ ^{a b c} Green, Megan (May 4, 2010). "Zooppa Rewards Creatives for User-Generated Advertising". TalentZoo.com. http://www.talentzoo.com/beyond_madi...articleID=7372. Retrieved May 4, 2010.
4. ^ "'Pause for Cause' Picks Creative Contest Winners". MediaPost. April 5, 2010. http://www.mediapost.com/publication...art_aid=125429. Retrieved May 3, 2010.
5. ^ "Social Media Gets Public Service Campaign Out There". Marketingweb. April 8, 2010. http://www.marketingweb.co.za/market...tail&pid=71616. Retrieved May 3, 2010.
6. ^ Cicon, Jared (April 3, 2010). "Zooppa - A Good Model". Video Contest King. http://videocontestking.wordpress.co...-a-good-model/. Retrieved May 3, 2010.
7. ^ Sullivan, Laurie (May 31, 2009). "Sun Shines On Zooppa's Social Community Despite Fears". MediaPost. http://www.mediapost.com/publication...art_aid=106971. Retrieved May 3, 2010.
8. ^ "Universal Studios Hollywood Challenges Filmmakers...". CNNMoney.com. April 30, 2010. http://money.cnn.com/news/newsfeeds/...re/LA96458.htm. Retrieved May 3, 2010.
9. ^ "Media Motion: Brand.net, R/GA, and The Huffington Post". iMediaConnection. April 15, 2010. http://www.imediaconnection.com/content/26520.asp. Retrieved May 3, 2010.

External links

• Official Website

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