8 times when IT cos said sorry

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The year saw the iconic Apple too extend apology to its users. Just three days after launch, Apple pulled the plug on its Baby Shaker app. The application was pulled following a strong protest from child advocacy groups who termed the app highly offensive.

The 99-cent application created by Sikalosoft allowed users to silence a virtual screaming baby by violently shaking the iPhone. The app description showed, "Never, never shake a baby." It also advised, "See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down."

In a statement Apple apologised for allowing Baby Shaker into the iTunes store, and said, "This application was deeply offensive and should not have been approved for distribution on the App Store."

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In July this year, Amazon CEO Jeff Bezos issued an apology over a surprise deletion of books that Kindle owners had purchased and downloaded to their devices.

Bezos apologised in a posting on the Kindle Community forum for the deletion of two books, George Orwell's Animal Farm and Nineteen Eighty-Four, explaining that the company will be changing its policy in the future.

"This is an apology for the way we previously handled illegally sold copies of Nineteen Eighty-Four and other novels on Kindle," he wrote.

"Our 'solution' to the problem was stupid, thoughtless and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission."

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VMware's Scott Drummonds apologied to Microsoft after posting a YouTube video that misled viewers on the reliability of Microsoft's Hyper-V.

The video showed Microsoft Hyper-V crashing while running VMware’s VMmark platform. The video also implied that Hyper-V crashes caused April’s massive TechNet and MSDN outages.

Scott Drummonds' apology reads, "The video was a bit hyperbolic in its dramatization of Hyper-V’s reliability. Unfortunately, my intention to stir the pot with eye-poking banter has put my credibility and by association VMware’s credibility in question among some of you. … We will absolutely work our best to live up to the high standard you’ve come to expect from us. And when we mess up, we’ll be th

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In October 2009, US-based Yahoo apologised to its Taiwanese clients over a lap dance show organised during its brainstorming meeting for Internet engineers in Taipei. The rare move came after girls wearing bras and miniskirts performed in front of male participants seated on stage during an event that was part of a Yahoo Hack Day, where developers work on creating new web applications. Chris Yeh, head of the Yahoo Developer Network said in a statement, "This incident is regrettable and we apologise to anyone that we have offended."