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  #1  
Old 09-30-2010, 05:49 PM
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Default KBC 4 - HIT & FLOP (Review)



It doesn’t need a rocket scientist to say that Sony has not been seeing the best of days in the recent past. Sporadically though it did experience some highs (world premiere of 3 Idiots), success with specials of CID as well as Aahat. But on the whole the channel needs a long running show to pull it out of the deep end. And so it has latched on to an old success story, read Kaun Banega Crorepati. How successful will this venture be is too difficult for anyone to predict. But let’s do some simple math and try to derive at some conclusion.

KBC is a game show. A game show that most of us have played for at least three seasons! And to put it plainly one that we didn’t enjoy playing much in its third run. SRK tried his bestest but it wasn’t to be. How Bachchan will redo all this and add some more of his charisma and charm to bring back lost audiences is his business but he will surely have to work doubly hard at it is all one can say. But Big B during his last stint on TV wasn’t such a big draw. Remember Bigg Boss 3?
Next. Game shows in the recent past – Big Money, National Bingo Night, Paanchvi Paas haven’t fared well. If this is any indication of audience preferences then KBC has an uphill task on hand. Are audiences excited with a newer, fresher KBC? It may take some weeks to tell.

With so much at stake it’s no surprise that the channel has pulled out all the stops for KBC4. The promos of the show were played in all theatres screening Dabangg. Moreover as the show has moved from Star Plus to Sony it was very crucial for the viewer to register that it will be airing on a new channel and hence the promos began almost four months back. Sony has pumped in Rs 120 million to market it as it eyes to earn revenues worth Rs 1 billion from the property. The launch day, that is October 11 will also see a big print campaign in approximately 35 top newspapers including English, Hindi and regional.

To its credit are a few points. First, the show will be giving away 50 million in 60 minutes. For a show that has been watched by families across all towns and cities and predominantly by the middle class this can be a magical amount. Also, according to the channel survey they carried out before the launch, the only recall for a game show was for KBC and obviously for its host, AB. Moreover a revamped edition of the show may do well for the channel as the format is racier now and has some interesting new features.

Guess it’s time then that the three-legged race (between Star, Colors and Zee) got a new competitor.

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Old 09-30-2010, 05:58 PM
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One of the most loved and popular reality game show, Kaun Banega Crorepati is back and like how. Prize money upped to five crores from one crore but what is drawing the viewers actually is the host himself, Big B. The thespian is all set to sweep the nation off its feet, males and females alike, as he did last time when he faced the camera gracing the seat of the host of KBC. The show is launching on his birthday, October 11th and the child in him is kicked about the idea of meeting the commoners from different walks of life and learning from them and the show gradually.



KBC-4 is launching on your birthday, will it be a double excitement for your fans?


Birthdays come and go but to get an opportunity to start Kaun Banega Crorepati on my birthday makes me really proud. I thank the channel for the same and hope the audiences too find it exciting.
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Old 09-30-2010, 05:58 PM
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What does KBC signify to you?

It means a great philosophy to me. This show is about answering general knowledge questions and winning a sum of crore of rupees which can change lives. Itís a unique way of earning a crore of rupees. And this time, Sony has raised the cash prize to a dream amount of five crores. I believe the show was conceptualized by a philosopher and a scientist. Itís unique, interesting, nerve-wracking, tension-filled, entertaining and this time it will be quicker and sharper. Thatís what I like about it.
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Old 09-30-2010, 06:00 PM
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How is this season going to be different from the earlier seasons of the show?


There are few changes but the basic format remains intact. It has become sharper and faster with a raise in the prize money too. The jackpot cash prize this season is of Rupees 5 crores. There will be 12 questions for one crore question and the final question (13th question) will have a jackpot of Rupees 5 crore. I want to thank Sony Television for increasing the prize money. The jackpot of this sum can change someone's life completely. There is a new life line 'ask an expert' introduced instead instead of phone a friend and audience poll.
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Old 09-30-2010, 06:01 PM
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Did you feel any change in the level of the contestants this season?


Yes. Some of the contestants who have come on the show are either from small villages or small towns. They are very enthusiastic and knowledgeable. Some of them have gone up to win 25 lakhs.There were people who despite the passion couldn't study due to the dearth of funds. Those people now want to earn money, go back to their village and use it for the education of their children. That is the kind of commitment you will get to see on KBC.
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