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Old 12-22-2009, 04:02 PM
bholus10 bholus10 is offline
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Default New shows on Colors

Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan to fill in the prime time slot to be vacated by Bigg Boss 3.

After the tremendous success of the third season of Bigg Boss, COLORS- the Viacom 18 channel and India’s

No. 1 Hindi General Entertainment Channel is now introducing two new shows to fill in the prime

time band once the third season of Bigg Boss gets over. The channel has announced the launch of two new fiction shows, Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan, both love stories which will be absolutely distinct and have unique story-lines.

While, Yeh Pyaar Na Hoga Kam is a love story

set on the background of India’s obsession with caste system and class politics; Laagi Tujhse Lagan is the story of a housemaid Nakusha, who has to live her life behind a veil of ugliness in order to protect her virtue. Both stories, although essentially love stories, provide glimpses of two drastically

different worlds. While the former is set in Lucknow, the heartland of India where inter-caste relationships and marriages are still frowned upon; the latter is set in a fictional Mumbai slum ‘Sagar Kutir’ and highlights the plight of the have-nots who dot the city’s filthy pavements.

Speaking about the new shows, Ashwini Yardi, Programming Head of COLORS said, “We are extremely delighted to announce the launch of these two new shows as a part of our prime time band. As always, staying true to our promise of providing meaningful

entertainment, these shows have been chosen by the channel for their unique story-lines and the ability to entertain while carrying an important message to the audience. For example, our new show Yeh Pyaar Na Hoga Kam, is a love story set against the backdrop of caste politics and class discrimination still prevalent in our country. Similarly, Laagi

Tujhse Lagan
is a story of a housemaid who is cursed with an ugly face but is still very optimistic and gets through life with immense cheerfulness. As a channel, we are positive that both these shows will appeal to our audiences who have time and again supported us and appreciated our efforts.”

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