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Old 11-25-2009, 12:10 PM
bholus10 bholus10 is offline
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Default Direct opposites on the color wheel are called contrasting colors. (Sometimes direct

When you're not actually seeing your customers face to face, it can be difficult to create a personal connection with them. Although you want each of your customers to feel right at

home with your business, you need to work harder when your only interaction is through your website. Thankfully, there are plenty of ways to establish both strong customer service and a true sense of caring for your customer – here's what you need to know.

Acknowledge Your Customer

One of the worst mistakes you can make in your customer service arena is to act as though you don't need to acknowledge the presence of your customer. When you don't have some sort of greeting on your website, it can say to the customer that you only

care about them if they're spending money. Instead, try to use casual language to greet your customer in some way. This section doesn't have to be long, but it should have some sort of introduction to your site that helps a customer feel at home.

Don't Forget Your Manners

It's also easy to forget to say 'Please' and 'Thank You' when you're not right in front of a customer, but they will still notice. Be sure to thank your customer for stopping by your site and

be sure to ask them to completely certain forms instead of just telling them what they need to do. It's always better to err on the side of being too polite than not polite at all.

Always Offer More Than They Expect

Even if it's just a small sample of another product you have or a discount on the next purchase, always go above and

beyond what your customer is expecting from you. Try to encourage your customer to come back by showing them that every transaction with you is going to be exciting and give them something more in return.

You might also want to send coupons and alert customers of specials that are related to items they have bought in the past.

Be Ready to Apologize

Too often, online businesses are not apologetic when things go wrong on their website transactions. Since they aren't looking directly at the customer, it can be easier to be unapologetic when

things do wrong, often going so far as to blame the customer for the mistake. Instead, try to remember that the customer should be the one that is always right – every time. When you show your customer that you

simply want to make them happy, especially when you're made a mistake, they are going to tell their friends about your great customer service.

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