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Old 11-17-2009, 04:00 PM
bholus10 bholus10 is offline
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Default Interview with a New York Web Design Company

As an SEO consultant and author I spend a lot of time looking for the best Web designers from the US and abroad. We exchange our best tips and then discuss the results we got from those tips.

Designers teach me better design and I share tips on how to get their great sites to the very top of Google, MSN and Yahoo.

The most recent collaboration stands out among others and was a huge success.

The information we shared helped each of us do better than ever before so we decided to publish our findings for you. That said; here is an interview with a New York Web design firm.

What makes a New York Web design company different from others? That's easy... Competition. Just look at how many design firms there are out there and you will see what I mean! In the city or outside, someone seeking high quality Web design in New York faces hundreds of choices in an area of just a few city blocks. Now that's competition!

If you are not from the area it can be difficult to envision. This might help... Imagine typing "New York web design" into Google's search box and getting hundreds of pages with thousands of links of returns.

Instead of clicking on those links however, you're walking into hundreds of offices; each offering their own unique flavor of Web design.

But, with the competition comes a competitive edge that is critical in a struggling economy. Of course we all want to look good on the Internet, but when you're competing with your real live neighbors in addition to those online; you have to step it up a notch.

With that said, I offer some inside advice from a successful New York Web design firm. Let's focus our attention on Website usability.

This has the unfortunate distinction of being both the most important yet generally least considered aspect of design all too often and the Website owners suffer for the oversights.

First off, most people do not really read a Web page at first glance; they scan it to see if there is something worth actually reading. You need to get their attention right away and keep it. Here's how...

1.) Jump in with your most powerful content right off the bat. Grab hold of their attention immediately and keep it. Never save the best for last unless you have something nearly as good to lead the reader there.

2.) Make sure your functional areas are consistent, as much as possible, throughout your site. This is especially true of the navigation links (top, left, right, etc.) search fields, logins, and anything else needing user interaction. The more at ease your visitor feels working through the site, the more likely he or she is to stay for a while and go even deeper.

3.) Embed a link to your homepage within your company logo. This is expected by just about every site visitor who has been on the Web for any length of time. It's a safety net many users rely and to deny it could result in major inconvenience to your visitors.

4.) Add a search box in an easy to find, consistent location. And be certain it searches ONLY within your Website. Having a search feature that offers to "Search The Web" gives your visitors an invitation to leave your site. Why would you want that?

Secondly, keep in mind that search engines will also be looking at your site. Making it pretty is not enough. It needs to attract the search engine as much as live visitors if you ever expect those live visitors to find it in the first place.

This is known as search engine optimization, or SEO. It's more complicated today than in years past but still quite doable. Here are three "must do" tasks for you to complete if you want your site on top of Google.

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