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Old 12-19-2008, 04:04 PM
sunilpal sunilpal is offline
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Default Forbes’10‘ cell celebs list - Bollywood stars are shining

Three Bollywood stars, Shah Rukh Khan, Aamir Khan and Abhishek Bachchan, feature in Forbes magazine’s list of 10 celebrities who are brand ambassadors for different mobile phone companies.



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The three Indian actors are joined by football star David Beckham and tennis champion Maria Sharapova on the list released by the US magazine, otherwise known for its billionaire rankings. Sharapova endorses Sony Ericsson phones and Beckham lends his name to the Motorola RAZR2 phone.


While Shah Rukh lends star power to mobile phones made by Nokia, Abhishek and Aamir endorse Motorola and Samsung phones respectively.
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The Forbes report said that Nokia, the world’s largest phone manufacturer, “doesn’t work with many celebrities but makes an exception for Shah Rukh, who says he has used Nokia phones for more than a decade.” Film Updates @ Click Here
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Old 12-19-2008, 04:05 PM
sunilpal sunilpal is offline
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It added that after a popular commercial last December, the company sponsored Shah Rukh’s Indian Premier League cricket team earlier this year.
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The magazine said Abhishek, a former LG Electronics’ brand ambassador, now represents Motorola phones in India, and that he is “Bollywood royalty, thanks to his famous actor father, Amitabh Bachchan, and glamorous actress wife Aishwarya Rai”.

About Aamir, the report said: “After appearing in his first movie at eight, Bollywood star Aamir now produces and directs films, as well as acts. Samsung has said it is counting on his popularity to help it double its market share in India this year.”

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Samsung also claimed that Aamir’s work mirrors their brand’s “qualities of innovation, change, discovery, self-expression and excellence in performance”.



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Explaining how mobile phone companies are now emulating perfume and designer jean makers in hiring celebrities, Forbes said: “As nearly everyone on the planet seems to have a cellphone, device makers must work harder to win new customers. Cool designs and low prices help, of course. But so do celebrities. That’s led phone makers to recruit some A-listers from Usher (a singer) to David Beckham to lend an ear and a smile to selling cellphones.”

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Others in the magazine’s ‘Ten Celebs and Their Cells’ list are singers Fergie, Rain (also known as Jung Ji Hoon), Andy Lau and race car driver Danica Patrick.its laptops. Film Updates @ Click Here
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Here the LIST

Once upon a time, perfume and designer jean makers were the ones who relied on celebrities to add a bit of star-dust glamor to their products. Add to that list, now, mobile phone makers. As nearly everyone on the planet seems to have a cellphone, device makers must work harder to win new customers. Cool designs and low prices help, of course. But so do celebrities. That's led phone makers to recruit some A-listers from Usher to David Beckham to lend an ear--and a smile--to selling cellphones. Here are some of the big ones who want you to join their handheld club.


Maria Sharapova
Occupation Tennis player, Region/territory : Global
Brand ambassador for: Sony Ericsson phones
Maria Sharapova may be forever identified with Motorola's hot-pink RAZR, but she's on Sony Ericsson's team now. In January, the tennis player signed a four-year contract with the company that includes a recently launched line of mobile accessories.

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David Beckham
Occupation: Soccer player, Region/territory: Global
Brand ambassador for: Motorola RAZR2
Motorola still has a hot athlete in its stable: David Beckham, the face of its RAZR2 phone. Rival handset companies have their own soccer stars. Chelsea footballers Didier Drogba and Michael Ballack promote Samsung phones in the Mideast and Germany, respectively

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Danica Patrick
Occupation: Race car driver; Region/territory: North America
Brand ambassador for: Motorola phones
Though we can only hope she doesn't chat while driving, Danica Patrick is a Motorola brand ambassador. The company, a lead sponsor of Patrick's race car, says the vehicle reflects design details from Motorola handsets.

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Shah Rukh Khan
Occupation: Actor, Region/territory: India
Brand ambassador for: Nokia phones
The world's largest phone manufacturer doesn't work with many celebrities but makes an exception for Bollywood star Shah Rukh Khan, who says he has used Nokia phones for more than a decade. After pairing on a popular commercial last December, the company began sponsoring Khan's cricket team this spring.

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Abhishek Bachchan
Occupation: Actor, Region/territory: India
Brand ambassador for: Motorola phones
Abishek Bachchan is Bollywood royalty, thanks to his famous actor father, Amitabh Bachchan, and glamorous actress wife Aishwarya Rai. A former brand ambassador for LG Electronics, he now represents Motorola phones in India.

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Aamir Khan
Occupation: Actor, producer, director; Region/territory: India
Brand ambassador for: Samsung phones
After appearing in his first movie at age 8, Bollywood star Aamir Khan now produces and directs films, as well as acts. Samsung has said it is counting on Khan's popularity to help it double its market share in India this year.

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Usher
Occupation: Singer, Region/territory: North America
Brand ambassador for: Sony Ericsson music phones
Watch Usher's "Love In This Club" video and you'll notice a Sony Ericsson phone play a starring role. That's no accident. To help promote his latest album, the singer recently signed a deal to represent the company's music phones.

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Fergie
Occupation: Singer, Region/territory: Global
Brand ambassador for: Motorola ROKR
The explosion in the number of music phones has made singers a hot commodity. Motorola has signed both Fergie and Wyclef Jean to promote its ROKR phone.

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Rain (also known as Jung Ji Hoon)
Occupation: Singer, actor; Region/territory: China, Hong Kong, Taiwan
Brand Ambassador for: Samsung phones
Samsung chose Rain--Korea's answer to Justin Timberlake--to represent its phones in Asia in the run-up to the Beijing Olympics. LG Electronics has also used Rain to promote its laptops.
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