How To Create Your Own e-Commerce Site

[bholus10]

E-commerce is touted as one of the most viable online business opportunities on the Web today. In comparison to traditional brick and mortar businesses, e-commerce site requires minimal start-up cost and is relatively low-risk. However that does not

imply creating an e-commerce site is a simple process, neither does it guarantee your future success. The purpose of this article is to walk you through the necessary steps and plans you would need in order to set up a successful e-commerce site.

Un-earth Your Niche
The very first thing to do is find your niche. Examine your hobbies and interests for potential business ideas. If you love soccer, consider selling soccer supplies or team uniforms, online.

Focusing on your expertise or something you have great passion for would give you an advantage over competitors who do not have in-depth knowledge of that niche.

Research Your Niche
Once you've whittled down a few ideas, explore each one further. Ask yourself these questions: How many people are looking for your services? Where do they go and find people like yourself?

How many searches are created for your product or service on Google? You may not have a budget to create demand, so it's safer and cheaper to go where the demand already exists.

Scope out Your Competitors
Research your competitors inside out. Spend time to check out their websites and compare their products and services. Give yourself an idea of what you’re up against, so you can create your e-commerce site as professional as, or even better than theirs.

Write Your Business Plan
You want to have a foolproof business plan for your business. Work out a detailed formula - including your site theme, goals, business strategies. It's also a good idea to keep a record of

expenditures, sales, profits etc. Your business cannot just be a 'me-too' business online. Develop a powerful USP (Unique Selling Position) that sets you apart from your competitors and makes you stand out from the crowd!

Create Your Website
Register a good domain name as marketing tactic. Name that ends in *.com is best of all. Try to include relevant keywords that properly describe your business or product if possible.

A well-designed website creates a good first impression with your prospects. Get yourself a professional website template at an affordable price and customize it to suit your need.

Most templates can be easily customized using common HTML editors and simple graphics software.

You’ll want your website content to target specific keywords for high search engines ranking and traffic flow.

This can be done by creating informative articles, product reviews, descriptions and comparisons. If you're short on time, many SEO (search engine optimization) experts are willing to help you out for a reasonable price.

Host Your Website
Find a dependable hosting company to host your website on their servers. A quick search on Google for “web hosting” should bring up hundreds of companies ready to do business with you.

Select a reliable web host that provides adequate disk space and bandwidth with e-commerce scripts supporting features. Domain name-specific email accounts must also be available to give a professional image.

Your website files can be uploaded using a simple FTP program or file uploading service in your hosting account. Technical support personnel from your hosting company should walk you through the steps to upload your files and launch your website.

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[williamramirez]

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