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10-20-2010, 06:30 PM
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Sony's Kaun Banega Crorepati captivates people across the length and breadth of the c
Sony's Kaun Banega Crorepati captivates people across the length and breadth of the country as it registers the biggest opening in Indian television in recent times..
Powered by its 'aam aadmi crorepati' promise, and the charisma of Mr. Amitabh Bachchan, its iconic host and India's biggest Superstar ever, Kaun Banega Crorepati (KBC), today emerges as India's favorite show with a block-buster opening of 6.2 TVRs, making it the most successful launch of recent times on Indian Television.  With a huge opening, KBC topples fiction and reality alike to take the top two slots in Indian Television, and also propels Sony Entertainment Television to a strong No. 3 slot with 221 GRPs. KBC's first week average of 5.3 TVRs being the highest recorded for any non-fiction show over the last year, is further testimony that its format of providing knowledge in an entertaining manner, is holding Indian audiences captivated. KBC's opening episode and launch week average beats the opening of Khatron Ke Khiladi which stood at 5.5 and had an average of 4.4. Bigg Boss 4 opened at a TVR of 4.8 and its first week average stood at 3.2. Speaking on Kaun Banega Crorepati's stupendous showing, Mr. Amitabh Bachchan said, "I am humbled and delighted with the performance of KBC. These numbers show that we have managed to touch a chord with the 'aam aadmi'. It is especially gratifying that it has brought whole families together across the entire country. Only a few days back, a viewer wrote to me saying after so many years, three generations of her family – she, along with her teenage daughter & mother-in-law - all watched television together, thanks to KBC. I would like to thank the audience for their love and support and hope that they will continue to stand by us throughout our journey." Ajit Thakur, Executive Vice President and Business Head, Sony Entertainment Television added, "KBC symbolizes the power of entertainment as a force of good for India & fulfills our promise of bringing families together to watch television. KBC's great opening numbers, consistent performance across geographies & strong appeal across demographics, have shattered the prevailing myth of fragmented viewership - - and that's a very good news for our advertisers too". 
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