Top 10 technology brands

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SAP

Mail to friend Tenth biggest technology giant is German enterprise software company SAP. Ranked at no. 19th in top 100 Most Valuable Global Brands list, the company's brand is valued at $23,615 million, up 9 per cent from last year. The company gets most of its sales from applications that run tasks such as payroll and human resources, one of the first areas to face cuts during a slowdown. The company declined to forecast revenue for 2009 and said that it would accelerate cost cuts to handle what it called a "challenging operating environment" this year. As a cost cutting measure the company, which sees tough conditions in 2009, plans to downsize its workforce. SAP, the world's biggest maker of business management software, said that 2008 operating profit rose 4 per cent to 2.84 billion euros ($3.75 billion) and total sales for the group gained 14 per cent to 8.46 billion euros.