MAX is ‘BEST MOVIE CHANNEL’ Wins this award for the 2nd time in a row

MAX, the Premium Movies and Special Events Channel is under the familiar spotlight yet again. It was an evening of glitz and glamour like no other for MAX as it was unanimously declared the ‘Best Movie Channel’ at the 8th Indian Telly Awards 2008 held at the Chitrakoot grounds, in Mumbai last evening.


Commenting on winning the award, Sneha Rajani, EVP & Business Head, MAX said, “To be considered the Best Movie Channel for the second time in a row is such a gratifying feeling. We at MAX, are currently on top of the world with this win.



Things have changed on the channel, since our win last year, with the launch of the exciting first season of the IPL. 2009 promises to be full of exciting entertainment for our viewers as we strive to ensure that our audience continues to feel that we are their desired destination for the biggest Bollywood blockbusters and special events.”


The Indian Telly Awards, held every year, showcases and rewards the best of Indian Television. These Awards have emerged as the most popular recognition of artistes, serials and channels, for the talent and performance they have demonstrated during that particular year. This was the eighth edition of the awards.

About MAX: MAX, India’s No. 1 Movies and Special Events channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. With Extraaa Innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records. Thanks to pioneering concepts like Extraaa Innings and Extraaa Shots, combined with its innovative Programming and Marketing initiatives, MAX has been widely acclaimed and recognized in the media marketplace with several top awards.



MAX now also boasts of adding the broadcast rights of the much talked about Indian Premier League to its kitty. Launched in 1999, MAX is today the fastest growing movie channel, reaching out to over 50 million households in India.



MAX is part of the bouquet of channels distributed by the TheOneAlliance, which is a joint venture between SET India Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel and Living, MTV, SAB, PIX,AXN, NDTV India, NDTV 24x7, NDTV Profit, Nick, VH1, Animal Planet, Animax, Aaj Tak, Headlines today and Tez.