Search Engine Placement Tutorial

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If you are a website owner then you already know the value that search engine placement can have on your website. This web page will explain the ins and outs for you in plain english.

Many website owners are looking to better their rankings for visitor traffic to their websites, but one thing to remember is to ‘hook’ the visitor once they visit your website. It is true that higher rankings will get you more traffic to your website, but you have to convert those visitors to customers once they visit your website. So with the combination of high rankings and good marketing you will get the results that you are looking for.

Below is a brief description of what is done. For a more in depth explanation click on the links or read below. For an exact definition on how to do this yourself be looking for out e-book on sale at our website in the near future.

Lets get started with the steps needed to obtain better search engine ranks.

Step One: Keyword Research

Keyword research determines how often your search term is searched for, how competitive it is, gives you alternate keyword phrases to consider, and determine which ones to try for and which ones to dismiss.

Step Two: Competition Analysis

Competition analysis gives you the details on the websites that already rank high for the terms you want search engine placement for. Some of the data collected is how there web site is structured, what kind of a linking campaign they use to get high ranks, and the details on how your keyword is used in their sites.

Step Three: Structuring your Website

Structuring your website is done based upon the information collected in steps one and two. With this information it can be determined how to optimize your website for search engine placement and how to structure your website so that the search engines can crawl and index it better.

Step Four: Building a Linking Campaign

After getting the backlink information on your competition and using the information obtained from the keyword research it is discovered how to approach your linking campaign to better

your ranks in the search engines. Placement using links is very important with Google and Yahoo and it is recommended that you continue to do this on a monthly basis to stay ahead of competition.

Step Five: Monitoring your Website Traffic

After driving traffic to your website it is important to monitor their habits when they visit. By examining what they do when they visit your website, you can learn how to tweak your website to convert those visitors into customers.

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Step One: Keyword Research

Keyword Research

Keyword research is the most important step and the first step to consider for increasing your search engine placement. Say you want to rank high with the phrase ‘blue widgets’. After doing the keyword research you will discover some very important things:

How Many People Actually Search for ‘blue widgets’?

You may discover that not to many people actually search for ‘blue widgets’ and may want to consider trying for a different keyword phrase.

Discovery of Search Terms Related to ‘blue widgets’

In addition to the search term phrase ‘blue widgets’ you may discover other search terms that are searched for more often and have lower competition. Such as ‘blue widgets in Wisconsin’ or ‘widgets for sale’.
Rough Approximation of Competition using the Search Term ‘blue widgets’

In the keyword research report you will discover a rough approximation of competition with a value called KEI. KEI stands for ‘keyword effectiveness indicator’. The KEI of a number is NOT to be trusted. It is a ROUGH approximation of how valuable a keyword is. To get a better estimation of how valuable a keyword is you will have

to dig a little deeper and find out how many times the keyword is used in in the html code of a website and appears at the top of your browser when you view the page. The number of times that your keyword phrase appears in other web pages determines how hard it will be to rank for

that particular keyword phrase. At the time of this writing the term ‘blue widgets’ appears about 43 times out of all of the web pages indexed by Google. (This is VERY low competition considering how many billions of web pages that have been indexed already.)

Header tags

Header tags appear as Your header here

in the html code of a website and appears usually as text that is larger and stands out in a web page. Header tags are all the way through



where

is the largest and most striking text until

which represents the text that stands out the least. By determining how many times your keyword phrase appears in other web page header tags will help you see how difficult it will be to rank for that particular keyword phrase.

The number of header tags used with your keyword phrase has to be determined by looking at the search engine placement of the top ten sites that rank using the term ‘blue widgets’.

Anchor Text

Anchor text are the hyperlinks on a site that use the term ‘blue widgets’ as the words that point to another site. In html code it looks like this:

And appears on the web site looking like this:

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Great value is placed on the use of anchor text with keyword phrases and should be used when you build links to your website. At the time of this writing Google showed that about 22,800 links out there contain the phrase ‘blue widgets’.
Body Text

This counts how many web pages indexed have the phrase ‘blue widgets’ in its web site content. This number also has to be consider to determine if ‘blue widgets’ would be an effective phrase to go after for achieving better search engine placement. At the time of this writing ‘blue widgets’ appears in about 55,000 web pages.

URL’s

The URL (Uniform Resource Locator) is the name of the actual page itself. When you save a page of your website the name of file is the url. For example webrankingconsultants.com/blue-widgets.htm would be a file name. The file name of a page of a website resides in the text box where you manually type in website addresses.

The number of times your keyword phrase appears in other website’s URL’s is also important for search engine placement. At the time of this writing the phrase ‘blue widgets’ appears about 11 times of all pages indexed by Google. (again, very low competition)

Conclusion for search term ‘blue widgets’

Keyword Discovery says that ‘blue widgets’ is searched for less than one time per day and is not worth ranking for. The only other alternative was ‘buy blue widgets’. Wordtracker gives you a list of many other alternatives and says that ‘blue widgets’ are searched for zero times per day.

* # of times ‘blue widgets’ appears in