It was a packed Monday night on TV with three shows launching on the same date. The makers of Ek Duje Ke Vaaste came up with their second show on Sony TV, Yeh Pyaar Nahi Toh Kya Hai. It is an urban love story of two contrasting personalities and their emotional conflicts. It is set in Delhi. The show also marks the TV debut of model-actor Namit Khanna who was last seen on Twisted with Nia Sharma. He is paired with debutante Palak Jain. With the show coming on the same day as Jennifer Winget’s Bepannaah, it surely lost out on a bit of attention. Here is our first impression…

What is it about…
Anushka Reddy (Palak Jain) is the sensitive daughter of a business tycoon. She was in love with Siddhanth Sinha (Namit Khanna), who happens to be the son of her father’s lawyer and close aide. However, as a teenager she could not express her feelings. Siddhanth is an ambitious young man who feels his father did not get what he deserves and wants the short cut to success. His ideology does not match with his father’s. After nine years, Anushka returns home after studying abroad and discovers that her feelins for Siddhanth haven’t faded away. Siddhanth is also troubled by how his relationship with Anushka ended and is conflicted about his emotions. (Also Read: Yeh Pyaar Nahi Toh Kya Hai promo: Namit Khanna of Twisted fame romances newbie Palak Jain in this modern love story; watch video)

What’s hot…
Yeh Pyaar Nahi Toh Kya Hai is high on dialogue-baazi. If you are bored with the banal dialogues in 95 per cent dailies, try out this show. The lines make an impact and everyone believes in making a statement. What we liked best was here we had a father telling his daughter to work and have more options in life, rather than just focus on shaadi. Namit Khanna makes an instant impact as Siddhanth Sinha. While his body language might be a little stiff in places, he has the expressive eyes and baritone to make up for it. He looks damn hot as well. Palak, as the tentative sensitive Anushka is different from the overtly chirpy girls we see on most soaps. This makes it quite refreshing. Alka Amin, Ankit Raaj and the actors who play Namit and Palak’s dads also stand out. The production values are much above average. The real locations make it much better than the mundane.

What’s Not
Anushka’s character is that of a South Indian but we did not need the extra Idli – Dosa stereotyping here. There is no doubt that Namit is good-looking but the extra stylized shots to make him look even more desirable are jarring after a point. They don’t serve any purpose. Like we said, the dialogues are very good but too much of it spoils the show, at times.

Verdict
If you like contemporary love stories, you can surely try out Yeh Pyaar Nahi Toh Kya Hain. Efforts like these need support if viewers want to break free from the regular rut of regressive content.