After being the most profitable team owner in the first season of IPL,
Shah Rukh Khan has already begun the brand building exercise for season two. His company Red Chillies Entertainment is producing a reality show which will only be open to girls. Reason? It's a nation wide talent hunt for the official
Kolkata Knight Riders cheerleader.
According to the
Mumbai Mirror, auditions and the selection process are expected to roll once Shah Rukh returns from America. The paper adds that Khan will not be hosting the show but might make appearances as a judge on special episodes, including the launch and finale.
Apart from this show and their forthcoming film
Billu Barber, Red Chilies Entertainment is reportedly producing two more television shows. While one is a lifestyle program the other is expected to be a soap on the lines of
Yeh Jo Hai Zindagi.
So even though Aamir and
Ghajini hogged all the headlines in 2008, the other Khan looks all set to make a splash in 2009.