Bollywood report card: Hits & Flops of 2010

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Salman Khan's Veer made Rs.42 crore, but with distributors shelling out a rumoured Rs.70 crore for it, the film was a flop. At Rs.25 crore, director-actor Farhan Akhtar-Deepika Padukone-starrer Karthik Calling Karthik could not call on profits.

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Neither could Vishal Bharadwaj's critically acclaimed production venture Ishqiya with Rs.31.5 crore. The Shahid Kapoor-starrer Chance Pe Dance could make only Rs.15 crore.

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"The best month this year was January and that too because of 3 Idiots and Well Done Abba, both of which released in December last year. Among the 2010 releases we had good business with My Name is Khan and Atithi Tum Kab Jaoge," said Vishal Kapur, COO, Fun Cinemas.

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According to a trade pundit, the biggest grosser this year so far has been Shah Rukh Khan's My Name Is Khan. Yet by complex box office estimates, it is not a hit. That is because the distributor, Fox Star Studios, is supposed to have paid Rs.100 crore for the film, which grossed worldwide only about Rs.86.5 crore.

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Ajay Devgn-Konkona Sen Sharma- starrer Atithi Tum Kab Jaoge, is on its way to becoming a moderate hit as, despite only 30-40 percent opening in multiplexes in the first week, it has netted Rs.28 crore.