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02-14-2018, 05:45 PM
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Full Details of - ZEE5
ZEEL announces the launch of ZEE5, India’s largest OTT platform for language content
Beginning today, ZEE5 will be the one-stop digital destination for ZEE Entertainment, a global Media and Entertainment powerhouse. ZEE5 addresses the entertainment demands of a New India that is increasingly digital savvy and globally connected, yet fundamentally rooted in its culture. With ‘Language’ as the core proposition embodied across the entire content and user experience, ZEE5 truly caters to an India without boundaries. ZEE5 is available across iOS and Android Phones, Android TV, Amazon Fire TV Stick and Chromecast. ZEE5 is also available at www.zee5.com and available as a Progressive Web App. It has a huge lineup of Originals, Indian and International Movies and TV Shows, Music, Live TV and Health and Lifestyle content. Content spans across 12 languages including English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi. There’s an added feature of Voice Search which will help you find movies and shows easily! In a press conference this evening, Amit Goenka, CEO – ZEE International and Z5 Global, announced the launch of Zee Entertainment Enterprises Ltd’s brand new digital entertainment platform ZEE5. He informed, “With the launch of ZEE5 we see ourselves catapulting into the next phase of growth. “Digital will play a critical role in fueling this growth and we wanted to ensure that we had a strong offering and presence in the space. As a global content company, our biggest strength is how well we understand our consumers and translate this into content they love. To us, ZEE5 is the platform on which this content will be readily available to the world. Every aspect of ZEE5 is based on our deep understanding of our consumers and their local ecosystem. ZEE5, while phenomenally easy to use, banks on superbly sophisticated technology to create this ease. It is both local and global at the same time and we know it is going to change the way you watch content.” Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. believes the content will be loved across the nation and worldwide as well. He added, “The launch of ZEE5 further strengthens us as a Media & Entertainment powerhouse. A blend of unrivalled content offering and robust technology is the foundation of this all-new digital offering from our end. We have invested immense amount of time and energy in creating and acquiring rich and engaging content for ZEE5, which I’m sure will be cherished by our viewers across the nation and worldwide.” In a first for any OTT platform in India, and driven by the changing profile of the Indian digital consumer, viewers can also choose their preferred display language from among 11 languages, including English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Bhojpuri, Gujarati and Punjabi. Swara Bhaskar and Badshah glam up the launch of ZEE5 - view pics In case you were living under a rock, we should inform you first that Zeel has launched a new OTT platform. Keeping in mind the new age of digital content consumers, the company unveiled ZEE5 at a spectacular event. Zee5 aims at servicing increasingly digital savvy and globally connected new age India while being fundamentally rooted in its culture. Swara Bhaskar and Badshah were present at the launch. Swara with her fiercely vocal attitude has become the youngistaan’s favourite in India, while Badshah, too, enjoys a huge fan following amongst the youth. Certainly, their presence resonated with what Zee5 has to offer. Swara was wearing a beautiful monochromatic black and white saree. She tied her hair in a ponytail – which is a hairdo we have seen after a long time sported by an actress at a public event. And that is not it. She topped her saree with a white crop top that gave her OOTD an elegant yet edgy look. Badhsha went with his signature style file. An oversized T-shirt topped with a bomber jacket. He wore boots that looked uber stylish, though.      Speaking at the launch event, Punit Goenka, CEO, ZEEL, said, “A blend of unrivalled content offering and robust technology is the foundation of this all-new digital offering from our end. We have invested an immense amount of time and energy in creating and acquiring rich and engaging content for ZEE5, which I’m sure will be cherished by our viewers across the nation and worldwide.” ZEE5 is available on iOS and Android Phones, Android TV, Amazon Fire TV Stick and Chromecast. ZEE5 is also available at www.zee5.com and available as a Progressive Web App. It has a huge lineup of Originals, Indian and International Movies and TV Shows, Music, Live TV and Health and Lifestyle content. Content spans across 12 languages including English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi. Similar Threads:
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