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Old 02-27-2011, 07:08 AM
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The series went on to become a publishing milestone for the Indian comic book scene, selling over 86 million copies of about 440 titles. In 1969, Anant Pai founded Rang Rekha Features, India's first comic and cartoon syndicate, and started the children's magazine Tinkle in 1980. His involvement with the above, and the rapport he shared with his readers earned him the title "Uncle Pai".
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Old 02-27-2011, 07:08 AM
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Ramu and Shamu, Kapish, Little Raji, Rekha, Fact Fantasy, Funland and Funtime are some of the comic strips created by Pai, most of which continue to appear in newspapers and magazines. He has written and produced two video films, Ekam Sat (the Vedic Concept of God) and The Secret of Success, in English and Hindi.
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Old 02-27-2011, 07:08 AM
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Pai's other works include a number of books on personality development for children and teenagers, and a series of audio book versions of Amar Chitra Katha stories, where he plays the role of narrator-storyteller. Amar Chitra Katha was launched at a time when Indian society was slowly moving away from the traditional joint family system, because of (among other things) socio-economic constraints and urbanization. In a joint family system, grandparents would regale the children of the household with tales from folklore and the epics, and the Amar Chitra Katha series served to fill the void left by grandparents in the smaller nuclear families in urban areas. The choice of English as the primary language led it to reach the majority of children who studied in English medium schools.
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Old 02-27-2011, 07:08 AM
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Amar Chitra Katha is one of India's largest selling comic book series, with more than 90 million copies sold in 20 Indian languages. Founded in 1967, the imprint has more than 400 titles that retell stories from the great Indian epics, mythology, history, folklore, and fables in a comic book format. It was created by Anant Pai, and published by India Book House. In 2007, the imprint and all its titles were acquired by a new venture called ACK Media. On September 17, 2008, a new website by ACK-media was launched.
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Old 02-27-2011, 07:09 AM
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Pai was shocked that Indian students could answer questions on Greek and Roman mythology, but were ignorant of their own history, mythology and folklore. The original printings of Amar Chitra were not in full colour because of budgetary constraints, the panels were printed using yellow, blue and green. Subsequent issues, however, changed to full colour. All Amar Chitra Katha books stuck to a monthly (later fortnightly) 30-page format, with emphasis on lucid, entertaining storylines. In addition to the 'singles' format the stories are also available as hardcover 3-in-1 and 5-in-1 bundles. There are special editions of the Epics like the Mahabharata which is available in a 3 volume 1300 pages set.
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