Photos/Features/Prices: New Toyota Prius hybrid cars

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Green auto
Toyota Motor unveiled a family of Prius cars with two new additions to the lineup as it aims to build the iconic hybrid series into a core pillar in the United States, its single-biggest market.

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The roomier Prius v and compact Prius c concept were among the highlights of the Detroit auto show, where rivals also revealed green cars in a bid to attract an increasingly fuel-conscious customer base.

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Toyota, the world's biggest automaker, has dominated the gasoline-electric hybrid market since putting its first Prius on the road in 1997.

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Toyota has 14 hybrid models globally and is planning 11 more over the next two years, winning it a reputation as arguably the most advanced car maker in fuel-efficient vehicle technology.

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While rival Nissan Motor Co and General Motors Co look to share the green limelight with their Leaf and Volt electric cars launched last month, sales volumes are expected to stay at a fraction of the Prius until the high price of batteries comes down significantly.