Profitable Ways To Use Your Autoresponders

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PROFITABLE WAYS TO USE YOUR AUTORESPONDERS! FROM
YOUR TOP MONEY ONLINE BUSINESSES

An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address.

If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects.

Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions.

Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential.

If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of our service or product. It can also
contain your autoresponder address.

Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list.

Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales.

In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers.

For example, if
you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses.

Then have your autoresponder follow-up. It can
also send notification of any special deals you are
currently offering.

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8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not

a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader.

Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.

9. Automate a reminder about your service or product after
a visitor has completed your course.

This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
affiliate programs.

10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service.

Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.

11. Create trivia quizzes on your site and place the
answers in an autoresponder.

Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder.

Your
autoresponder can be set-up to send them a confirmation of
their entry.

12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie.

You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

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Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.

Follow these basic steps to market your website and business.

1. Sign It
Include your website URL as part of your "signature" in any online forum and newsgroup posts. It is not uncommon for someone who appreciates the comments to click through to the websites found in the signatures of forum posts.

This will not only increase link popularity, but will help establish your industry knowledge. It goes without saying that URLs should also be included in email signatures.

2. Utilize Social Bookmarking
There are a number of social bookmarking websites, where the collective users select the materials that they determine to be popular. If you have created resources that are worthy, be sure to bookmark them in the social bookmarking networks. List of

Social Bookmarking Websites - http://www.feedforall.com/social-bookmarking-icons.htm

3. Niche Networking
Network with key players in niche markets. Schmoozing with authorities in niche markets can often pay big dividends. Learn the "Who's Who" in any given niche market.

4. Donations
Goodwill goes a long way. Donate a percentage of sales to a non-profit organization or charity. If revenue is an issue, consider donating products or services to fund-raising auctions or other fund-raising efforts.

Donations will often reach an audience outside the parameters of your normal market, and will show that you care... and aside from all that, your donations will actually benefit the organization or charity.

5. Answers / Askville
Use Yahoo Answers and Amazon's Askville to answer questions. The more answers that are endorsed, the more your advice will be valued. Provide genuine, honest answers and build your reputation. It appears that many "top" answers appear high in Yahoo search results, and Yahoo Answers captures a lot of long-tail traffic.

Yahoo Answers - http://answers.yahoo.com
Amazon Askville - http://www.askville.com

6. SEO
Spend the time it takes to properly optimize your website for the search engines. This is not an area to cut corners or skimp on. Proper search engine optimization, while an ongoing process and very time-consuming, can pay big dividends and will often result in long-term search engine traffic.

7. Classifieds
There are a number of free classified listing services. Add your products or services to any free classified listings that might be relevant.

8. Recommend It
Add a "Recommend To A Friend" script to the product pages on your website. Nothing beats a referral from a friend. Leverage viral marketing by providing your website visitors with the tools to easily spread the word for you.

9. Blog / RSS / Podcasting
Generate your own publicity using a blog, RSS feed, podcast, or video cast. Use these alternate communication channels to expand your audience.

10. Related Content Site
Develop a content website that contains related information and materials. Content sites are often defined as "authority" websites. Authority websites are often quick to garner search engine favor and top ranking for relevant search terms.

11. Wiki
Update wiki listings with useful and helpful content. Good wiki editing will reinforce your reputation and help educate your audience.

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12. Forum Participation
Actively participating in related forums will generate goodwill and increase your brand reputation. And be sure to add a company tagline and website link to the signature of your forum posts.

Marketing efforts need not break the bank for a fledgling company or struggling small business. Use the tools available, and build your business through smart marketing.