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Sony Entertainment Television (SET)


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Old 12-12-2008, 12:50 PM
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Default Sony Entertainment Television (SET)

Sony Entertainment Television, SET, was launched in the Indian sub-continent and the Middle East in October 1995. Sony Entertainment Television is dedicated to provide the best in Hindi family entertainment to a large percentage of the Indian population. The channel is a joint partnership between Sony Pictures Entertainment and Argos Communications Enterprises, a Singapore based entertainment company specialising in South Asian programme production and media services. Sony Pictures Entertainment is a 65% majority stakeholder in SET India Ltd.

As part of the Sony family, the channel has access to a wide variety of international software from film and television divisions of Sony Pictures Entertainment and offers its discerning viewers a distinctive blend of award-winning entertainment programmes around the clock. SET has access to more than 30 million households throughout India and other parts of South Asia. The success of the channel is defined by the highly professional, qualified and dedicated management team motivated and focused to lead the channel from strength to strength. SET is the No. 2 satellite channel and has the highest share in weekends.

Some of the Superhit green list programs includes, Jassi Jaisi Koi Nahin, Kkusum, Ye Meri Life Hai, Ayushmaan, Hum 2 Hain naa, Devi, Kahanii Teri Meri, C.I.D., Ghar ek mandir, alpviram etc. The Exclusive big budget movie right's includes, Kal Ho Na Ho, Swades, Devdas, Lagaan, K3G, Koi Mil Gaya, Baghban, Tere Naam, Mission Kashmir, Saathiya, Gangajaal etc.
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