MTV's First Ever Digital Web Only Show – Jose’s Brief (Full Details)
MTV India the popular youth TV channel in India which has always been at the forefront when it came to leveraging the web be it making Orkut the youth icon or having Roadies take to social media in a big way. Thy even made an earlier attempt at launching digital only shows but the one’s meant for online never really took.
In its second avatar it seems MTV is serious about making a web only show work for them. This one is called Jose’s Brief and has a very much TV like production. Check video below:
There have been several attempts made at making video content for the web and mobile be it ram and ria or Jay Hind which was promoted by Buzzintown. Jay Hind has made strides with over 3 million views on youtube and with its partnership with wikinewforum.com
But there have hardly been any mainline TV channels that have attempted the web only model in India in a serious way. So the new initiative by MTV India does have significance in that regard.
Monetization has been the single largest issue in such a model as the reach unlike a TV channel isn’t established and a web show would typically compete with other UGC content for consumer eyeballs.
Whats your take? Will Web Shows work in long run?
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09-05-2010, 05:01 AM
MTV's First Ever Digital Web Only Show – Jose’s Brief (Full Details)
