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Star Plus changed Logo, Here the New LOGO |
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Star Plus changed Logo, Here the New LOGO
Star Plus India has refreshed their tagline with ‘Rishta Wahi, Soch Nayi’ (old relationship, new thinking) and a new logo…
Star Plus which tags itself as an inseparable part of each-other's family; on the eve of completing 10 glorious years in Hindi television and with a view to deepen it's bond with the viewers the channel has decided to feature a refreshed Star Plus logo, the Ruby Star and a new perspective. On this significant occasion, Uday Shankar, CEO Star India Pvt. Ltd said, "It gives me pleasure to announce the refreshed brand for our flagship channel. India has always been a land of new thinking so we drive to revive the convention through refreshed brand promise 'Rishta Wahi, Soch Nayi' (old relationship, new thinking). We are committed to entertain our viewers with content that propels them in a new direction." The new logo ruby star which beckons viewers to enter the crystal world of Star Plus is scheduled to debut on June 13th with the Star Parivar Awards 2010. |
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MUMBAI: Ten years ago, Star Plus went all-Hindi to give rise to a new wave of ground-breaking shows that redefined the programming strategy for Hindi general entertainment channels. The flagship channel from the Star stable sketched out the Indian society, with almost universal acceptance, through the saans-bahu sagas and the most popular KBC.
However, a decade later, the society narrated a different story catapulting the need to bring in refreshed communication for the changing viewership preference. And reading the notes right, Star Plus is now ready to hurl a refreshed and brand new identity to feed the audience needs for the next 10 years. The channel will launch its new brand logo, dressed in the new-fangled tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’ on 13 June with the Star Parivaar Awards 2010.
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