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YouTube Your Message To A Global Audience |
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YouTube Your Message To A Global Audience |
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Views: 1480
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#1
12-03-2009, 07:22 AM
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YouTube Your Message To A Global Audience
The massive advantages and benefits of video and multimedia marketing is no longer the sole province of the privileged corporations. Over recent years, digital technology
has made it possible for just about anyone to create near broadcast quality productions. Now, the ability to deliver good quality streaming video online has lowered the bar even further...especially for solo entrepreneurs. From marketing tools, to movie clips - from online infomercials to streaming TV and live webcasting. Like it or not, we are in the grip of a major shift in online communication and we will all have to embrace this technology as our 'first-generation' static (text-based) websites gradually become extinct. Time scale? Probably two years. The fact that Google has invested so much in Google Video is testament to the belief that streaming video will soon be a natural element of daily internet consumption for the millions of internet users around the world. This mindset is confirmed by their recent purchase of the popular YouTube website for a cool $1.65 billion...What a bargain! Why? Because Google knows how important it is to be positioned at the front of the online video curve. YouTube was founded in February 2005 as a means for people to watch and share original video. Within two years it has grown into a site where more than 70 million videos are watched every day (figures are climbing day by day so when you read this, the real numbers could be way above that). Most experts agree that worldwide technology is rapidly moving to the point of true convergence between the Internet, television and telecommunications systems that will provide one single service or application for a truly multimedia world. The huge benefit of YouTube-type technology as opposed to other video formats is in the ease of playback. Based on Macromedia FlashPlayer 7, online video can be played on more that 85% of computers connected to the Internet. This offers a distinct advantage for viewers who can immediately play video files on their computers rather than have to download and install additional software. This allows for real point and click ease. Online video is here to stay. YouTube's rapid growth has far exceeded that of other household name websites such as Craigslist, Myspace, even eBay and Blogger. This is indisputable proof that Internet streaming video and multimedia is here and here to stay. The reason for this short summary is to demostrate the huge influence online video has had - and will continue to have - on the both the Internet and more traditional marketing media such as network televison for example. Media professionals predict that Internet video will be the biggest, fastest growing worldwide marketing medium for the next few years. A majority of video clips uploaded to Google Video, YouTube and similar sites are by amateurs searching for their fifteen minutes of online fame or simply wanting to brighten up someone's day with a laugh. With a little creative thinking, clever marketers can use this global video channel to bring a flood of traffic to websites and laser-target their message to millions of potential customers, for almost zero cost. 
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