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Linking Campaigns: Consistency Is The Key To Success

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Old 12-11-2009, 07:18 AM
bholus10 bholus10 is offline
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Default Linking Campaigns: Consistency Is The Key To Success

Many webmasters understand the importance of creating back links to their site. They understand that creating back links is one of the most important things they can do to increase the search engine results placement (SERPs) for their website. However, what most webmasters fail to understand is that they need to create back links needs on a consistent and regular basis.

Pro's & Con's of Using Reprint Articles as a Back Linking Method

One popular and efficient method of creating back links is to submit original, good quality articles to publishers and webmasters. Most serious internet marketers utilize the services of a number of article distribution services to help them get their articles to people interested in using reprint articles. Creating original articles, and adding an authors box with a link back to your site, has become one of the preferred methods of generating back links for many webmasters.

The problem that arises from this link building strategy is that a webmaster will write, or hire a writer, to create a large number of articles. The webmaster will then insist that all of these newly created articles be sent out immediately. Submitting all of these articles at one time, say within a week, will devalue the links that you are creating with the articles.

Imagine submitting 100 or 1,000 articles in a single week to a variety of sources. What do you think the response will be from the websites and newsletters that accept free reprint articles? Often times the results are quite poor and leave the webmaster disappointed with the low number of back links that are created from this link building campaign.

Why Bombardment Does Not Work

I actually operate a website that accepts free reprint articles and many webmasters submit to it in hopes of getting their articles published on it. If one source submits a ridiculously large amount of articles at once, I generally delete all of these articles

and publish none of them! The reason for this? Mainly, I do not want my website to appear to be a website for the submitter. In other words, I do not want my website to appear to be overly-associated with the submitter's website.

Now let's say that a submitter tells the article distributor to submit 10 articles a week over the course of two and a half months. This will often result in a much higher publication rate and, consequently, a larger number of back links to the submitter's site.

Imagine being the publisher of a newsletter or ezine and opening your inbox to find that the same person has submitted 1,000 articles to you in one week. What do you think your reaction would be? Would your reaction be to block this author from your inbox?

Would you try to publish 100 of the articles in your weekly newsletter? As you can see, overwhelming the sources that accept your free reprint articles will often backfire for you as a internet marketer.

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