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A Grand Finale Between Zee TV & Star Plus On Christmas (MasterChef India Vs Saregama)


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Old 12-25-2010, 07:26 AM
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Default A Grand Finale Between Zee TV & Star Plus On Christmas (MasterChef India Vs Saregama)

Finale Episodes of MasterChef India and Sa Re Ga Ma Pa Singing Superstar to burn your TV screens this Christmas.


On the evening of Christmas day, 25th December, India’s two leading Hindi GECs Star Plus and Zee TV are all set to enthrall the viewers with the grand finale episodes of their flagship reality shows MasterChef India and Sa Re Ga Ma Pa Singing Superstar respectively. Star Plus will telecast the grand finale episode of MasterChef India at 9 pm while Sa Re Ga Ma Pa Singing Superstar finale will start at 8 pm on Zee TV.

Both the channels have lined up a number of celebrities to add more spark to their shows.

The spicy show MasterChef India will get a little extra tadka with revelation of the first MasterChef of the country in the presence of the star cast of Tees Maar Khan including the witty brothers Raghu and Rajiv Laxman along with the beautiful Sheila – Katrina Kaif, the talented director Farah Khan and of course versatile host and judge Akshay Kumar.

On the other hand, grand event of Hero Honda Sa Re Ga Ma Pa Singing Superstar will see the presence of two of the biggest musical stalwarts – Ghazal maestro Ustaad Ghulam Ali Khan and Mika Singh.

Touted as the biggest musical reality show of the Entertainment Industry, this season’s star-studded soiree will give the audience a taste of chartbusting Bollywood hits coupled with some western renditions, soulful Ghazals along with some fine blend of Sufi music to make the evening different yet divine!

One of the greatest names among contemporary Ghazal singers – who follows a blend of Ustad Barkat Ali and Bade Ghulam Ali Khan, Ustaad Ghulam Ali Khan will be a part of the celebrations only because of this rare young singing talent named Ranjeet Rajwada who has enthralled TV audiences all over the world. Needless to say, Ranjeet is extremely elated that he will be sharing the stage with the God of Ghazal! Punjabi Pop singer Mika Singh whose colloquial style has made him popular among the masses will also perform on some of his chartbusting numbers.

Mugdha Hasabnis whose opera style rendition had floored the viewers will once again enthrall with her performance on the Christmas Carol with a picture perfect snowfall in front of the live audience while finalists Kamal Khan, Bisakh Jyoti and Abhilasha Chellum will add to the magic with some ever popular Bollywood and regional numbers!

“We pride ourselves in making Sa Re Ga Ma Pa Singing Superstar Grand Finale the year’s most unforgettable event through our innovative design and amazing musical performances,” said the Zee TV channel spokesperson. “We are extremely fortunate and excited to collaborate with such incredibly talented and powerhouse performers. It takes much s****, innovation and ability to produce an event of this magnitude and we are privileged to work with the best in the industry.”

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Old 12-25-2010, 07:58 PM
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Sony Entertainment Television continues at the third spot. It has 215 GRPs for the week, as compared to 200 GRPs in Week 50.

While STAR Plus continues to lead the Hindi GEC flock, it has lost 16 GRPs for the week ended December 18 (TAM data for C&S 4+, HSM). The channel has 346 GRPs in Week 51, while its relative share has slipped from 26.1 per cent to 25 per cent in this period.


Viacom18's channel, Colors, continues to be at No. 2. It has 265 GRPs in Week 51, which is 8 GRPs less than its score in the previous week. Its relative share has also dropped from 20 per cent to 19 per cent.




Meanwhile, Sony Entertainment Television still continues to be at the third spot. It has 215 GRPs for the week, as compared to 200 GRPs in Week 50; its relative share has moved up to 16 per cent from 14 per cent.


Zee TV, at No. 4, has lost seven points to stand at 192 GRPs in Week 51, while its relative share remains constant at 14 per cent.
Zee TV is followed by Sony's sibling, SAB, with 145 GRPs. The channel was at 137 GRPs in the previous week. Its relative share has also increased from 9.8 per cent to 11 per cent in this period.


Imagine TV is at No. 6 with 89 GRPs. Its relative share has seen an upswing from 5.8 per cent in the previous week to 7 per cent in Week 51.


STAR One and Sahara One have garnered relative shares of 3 per cent and 2 per cent, respectively; while STAR Utsav has garnered 2 per cent share.


DD1, with 17 GRPs in its pocket, holds a relative share of 1 per cent in Week 51.


The list of 10 most watched programmes is led by Saathiya Saath Nibhana on STAR Plus, which has a TVR of 6.14. Sasural Genda Phool (5.99 TVR) is at No. 2, followed by Sony's Jhalak Dikhhla Jaa-4 (with 5.56 TVR).


The other shows in the Top 10 list are Na Aana Is Des Laado (5.4 TVR), Pavitra Rishta (5.15 TVR), Pratigya (4.8 TVR), Bigg Boss (4.42 TVR), Yeh Rishta Kya Kehlata Hai (4.2 TVR), Uttaran (4.19 TVR) and Tere Liye (4.14 TVR).
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Old 12-25-2010, 07:59 PM
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In its fourth season, the show witnessed its highest opening ever.

The fourth edition of Sony Entertainment Television's dance reality show, Jhalak Dikhhla Jaa has made its sassiest move ever.
The show, whose three earlier seasons opened with TVRs of 2.86 (2006), 3.09 (2007) and 2.05 (2009), has opened with 5.5 TVR in the current season. Consequently, the channel too has inched further ahead towards second-in-command, Colors (265 GRPs according to TAM data, C&S 4+, HSM) with 215 GRPs in its pocket.



According to Ajit Thakur, business head, Sony, the primary reasons that helped drive up the show's opening ratings were the overall mix of the participants; the jury -- comprising Bollywood actress and dance diva, Madhuri Dixit, as well as Remo D'souza and Malaika Arora Khan; and the look and feel of the content.



"This time, the show is being done on a much larger scale in terms of content and look, which has helped in getting the viewers hooked. Also, the innovation that we did with the grand premiere on Sunday to introduce the participants really helped in attracting such numbers," he says.


Pertinent to note here is that the grand premiere of the show on December 12, Sunday at 9 PM grabbed 4.1 TVR over two hours and 41 minutes; while the episodes on Monday and Tuesday (December 13 and 14) averaged at 5.4 TVR. Also, according to TAM, the three primetime episodes together contributed 52 GRPs to the overall channel grade.
Though not willing to divulge further details, Thakur also notes that the performance of the show has aroused advertiser interest; "while the sponsors' reactions have been good too."


Top media executives believe that while the show has surely witnessed a good opening; the challenge for Jhalak Dikhhla Jaa will be to maintain the momentum.


Shubha George, chief operating officer (South Asia), MEC, says, "The

show was very heavily promoted during Kaun Banega Crorepati (KBC) too, which helped it earn such opening ratings. However, the format of the show is not new; neither does it hold a star power that matches up to Amitabh Bachchan. Therefore, the opening was an effect of the heavy promotions. The show can only sustain its numbers and grow if it witnesses good quality delivered by the contestants."


According to Mona Jain, VivaKi Exchange, chief operating officer, the show needs to do well, so as to maintain and increase Sony's GRPs, because the channel is driven more by reality than fiction.
"Reality helps in getting traction and it also makes a good platform to promote a channel's fiction properties. Jhalak, if it does well consistently, is also an effective buy for an advertiser, because it has a different audience set which adds on to the already existing KBC audience, thereby increasing the overall base," says Jain.


According to market sources, while the ad rates for Jhalak were approximately Rs 75,000 -78,000 per 10 seconds during the pre-launch phase; currently, the show is being sold at approximately Rs 1.25 lakh per 10 seconds.



Overall, while Jhalak did help Sony to increase its GRPs, some of its other fiction properties have also performed well for the week ended December 18.


While Crime Patrol (Fri-Sat, 11.30 PM) averaged 1.5 TVR (1.3 TVR in the previous week); CID (Fri-Sat 10 PM) is at 3.4 TVR (2.9 TVR in the previous week). Similarly, the grand finale of Comedy Circus Ka Jadoo (Fri-Sat 9 PM) rated 3.4 TVR in its second week (3.6 TVR in the previous week); while Adaalat (Sat 8 PM) got 2.7 TVR (1.6 TVR in the previous week).


Additionally, Saas Bina Sasural (Mon-Thur 10 PM) averaged 1.3 TVR (1.6 TVR in the previous week); and Tera Mujhse Hai Pehle Ka Nata Koi (Mon-Wed, 10.30 PM) averaged 0.4 TVR (0.5 TVR in the previous week).
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