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3 Incredibly Simple, but Outrageously Powerful Keys To Guaranteeing Your Email Messag


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Old 12-01-2009, 10:21 AM
bholus10 bholus10 is offline
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Default 3 Incredibly Simple, but Outrageously Powerful Keys To Guaranteeing Your Email Messag

There's nothing that comes close to its power in online marketing.

In fact, many of the most critical elements of eBusiness are tied to it: joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages and eCourses, networking... the list could go on and on.

Of course, I am referring to EMAIL MARKETING. It is impossible to be successful online without some form of marketing via email.

Nothing else can boost your business like a good list and an understanding of how to use it.

You can *literally* send a mailing in the morning and earn several thousand dollars by the end of the day with email marketing.

What I want to share with you in today's lesson is how to increase your email marketing leads, sales and profits. So, let's get at it...

--> Develop an attention-grabbing subject line.

Russell Crowe would have never won an Academy Award for Gladiator if no one had watched the movie. Britney Spears wouldn't have gone quadruple platinum with her latest CD if no one listened to her music.

And you ain't gonna earn a single penny in profits from your email marketing if folks don't read the message you send.

It's one thing to send an email out to 50,000 prospects, it's another thing to get any of them to read it.

And whether or not you need to start writing your Oscar acceptance speech depends upon how well you craft the "subject" line of your email promotion message.

There are three keys to writing subject lines that are so compelling that the recipient is practically forced to click and open your email.

1. Personal. There is something both attention-grabbing and exciting about seeing your name in the subject line of an email.

For one thing, we just love to see our own names. Nothing grabs our attention quicker than something that is specifically about us or for us.


And, for another, personalization *typically* means it isn't SPAM. While some spammers do have access to databases with our names, for the most part their lists are built by harvesting emails.

So, when we see our name in the subject line, we immediately are drawn to it...

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