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What's ailing Bitto and Shorr ?
The latest buzz is Bitto and Shorr are not doing well for SaharaOne and so they have come under the scanner. The creative team has put in a lot of effort to get in good numbers but seems like everything is going down the drain. We spoke to Tayyab, the creative head of Shorr, who said, “Yes, the TRP’s are low but it’s nothing like that the budget has been cut down.” Mushtaq Sheikh, creative head, Sahara One didn’t revert to our calls or messages while Pallavi said, “I have no idea at all.”
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