Colors TV has launched a stylish and sassy promotional music video for its flagship reality show Vodafone presents Bigg Boss 4. For the first time on Indian television viewers will get to see Salman Khan grooving with a bevy of beauties in this unconventional music video. The Video will air from September 20th onwards only on COLORS.
The pulsating video has been directed by renowned film director, Milan Luthria and has been choreographed by Pony Verma. The music has been rendered by the talented composer duo Sajid-Wajid of 'Dabangg' fame and Wajid has also lend his voice to the peppy track. Salman's look for the video has been put together by his sister, Alvira Agnihotri and ace fashion designer, Ashley Rebello.
According to
Ashvini Yardi,Head -Programming, Colors, "Since the time we have announced Salman Khan as the host for Bigg Boss 4, we have witnessed unprecedented excitement and buzz amongst the viewers. Keeping in mind our promise of giving viewers 'andar majaa aur baahar majedaar', we have released a series of entertaining promos and will release a music video for the first time. Viewers want more and more of Salman and till the show goes on air, we will keep them entertained with the music video and lots of other surprises"
The video has been created keeping in mind, Salman's bindaas and fun attitude and the various emotions contestants go through in the Bigg Boss house like hatred, jealousy, insecurity etc. The entire background setting has a Moroccan look, with dancers hopping to the catchy beats.
Says Milan Luthria, Director of the video, " Salman and Bigg Boss both represent unpredictable entertainment. I have tried and capture that in a tongue and cheek approach in this video which is supported by great lyrics by Rajat Arorra and a great melody by Sajid-Wajid. The collaboration between Salman and me couldn't have come at a better time when both of us are enjoying the success of Once upon a time in Mumbai and Dabangg."
He further added, "I have tried to harness his unique spontaneity and energy and marry it to the concept of a very interesting show. We had a blast shooting it".