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vWeb page titles (the one in the html title tag) are extremely important as tie-breakers between two otherwise equally matched pages. Most reprinters waste the html title, using the article title as the web page title. Set yourself apart by creating unique five-to-ten-word web page titles that include target keywords.
* Content tweaks. You can also introduce the article with a unique, keyword-laden editor's note, and finish the article off with some keyword-laced comments.
* Intra-site link popularity and anchor text (that is, for links to the article page from other web pages on the site) are also important. If you can't link to the page from the homepage, keep it as close to the homepage as possible and weed out extraneous links (try putting all your site policies on a single page).
Reprint articles, like the search engine traffic they bring, cost nothing. Don't look a gift horse in the mouth. Forget the "duplicate content penalty." Get in on content reprints and share the search engine wealth.
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