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Beyond these Examples
These are just a few examples of compelling reasons that consumers decide to buy. The purchase of services may be predicated on product failure, a convenience to replace personal workload, or a strategic decision to outsource a business function.
A business decision to buy may be based on periodic timing to implement changes, end of lease, or financial stimulus. There are many scenarios, but it is important to understand the perspective of your customers and the reasons that they buy.
There may be multiple contributing factors, and it may be necessary to prepare several different messages to accommodate the different perspectives.
Find the most common reasons that your consumers decide to buy, and then work on your marketing, sales, and customer service delivery to match that moment of truth.
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