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There’s no magic length to the affiliate agreement. The document should be long enough to contain all of the important terms, and to set forth the key aspects of the working relationship that you hope to have with your affiliates.
There are certainly some standard terms that you’ll want to include. For example, if your affiliate program is going to involve you making payments to your affiliates, your agreement should clearly spell out what the affiliate must do to earn the payment, how frequently the payments will be made,
what the payment mechanism is going to be (PayPal? Checks?), and what you will do if there are disputes over whether certain activities give rise to the payment obligations.
If you follow these steps when you set up and operate your affiliate marketing programs, you’ll go a long way to reducing your financial risk and exposure to lawsuits, and give your business a strong degree of legal protection.
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