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Generally speaking, a website owner can experience as much as a 50% increase in the number of enquiries they receive simply because their website is showing on the first page of Google search results based on a specific keyword or keyword phrase. However, what happens if this doesn't happen for you even though your website is always on the first page?
You need to bear in mind that there are several factors which make it possible for you to get a ROI for your website, and SEO is just one of them. In other words, if you're confident that your website's appearance is as good as it should be, and your site is ranking highly in search results,
and yet you're still not getting the amount of business you had anticipated, then perhaps it's time for you to take a look at your site's content. By this I mean that you should try to see your website from a visitor's point of view. Is your site easy to navigate around? Is it clear to
visitors that they can easily send in enquiries, and is your copy well written and informative? Lastly, you need to re-evaluate what it is that you're hoping will persuade customers to purchase your product or service.
Furthermore, you need to understand your target audience because unless you can understand the type of people who will be visiting your site, you cannot tailor your content accordingly.
At the end of the day, you need to be willing to perform enough research and analysis. Providing you do, you can be virtually guaranteed you'll notice an improvement in your website, and this of course will result in more traffic and higher conversion rates.
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