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Sony Entertainment Television Asia has acquired the rights for the Asian version of hit British show ‘The X Factor’.

The hit show produced by Simon Cowell will form a part of the channel’s autumn/winter line-up after other hit shows ‘Kaun Banega Crorepati’ and ‘Jhalak Dikhla Ja 3′ end.

Sony Entertainment Television Asia will bring the hit British show ‘The X Factor’ for all the Asian audiences…

[X Factor] Sony Entertainment Television Asia will bring the hit British show ‘The X Factor’ for all the Asian audiences. The channel has acquired the rights for Asian version of the popular show, as per the sources.

Simon Cowell, the renowned British television producer created this show. It was devised in UK as a replacement for ‘Pop Idol’. In this singing competition, the contestants are pitted against each other and the aspiring pop singers are selected from public auditions. Now, the show is held in various countries and has become very popular across the countries.

Sony Television has acquired the rights of the show as a part of its autumn/winter line-up and it is likely to be on air after the conclusion of ‘Kaun Banega Crorepati’ and ‘Jhalak Dikhla Jaa’.

After ‘ Idol’, which was the version of the famous show ‘Pop Idol’, the second big buy format for the channel is ‘The X Factor’. ‘ Idol’ is already a craze in Asia so there will be definitely lots of takers for ‘The X Factor’ too here.

With the announcement of ‘KBC’ and ‘Jhalak Dikhla Jaa’, Sony TV has already reserved some TRPs for this season. And now, with this latest addition of ‘The X Factor’, the channel is sure to go high in ranking in autumn/winter season!