In pics/price: the BMW X1 SUV comes to India
 

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The X factor
In its bid to strengthen leadership position in the Indian luxury car market, BMW India on Thursday launched a new sports utility vehicle, X1 with a price tag of up to Rs 29.9 lakh (ex-showroom Delhi).

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The company, which has emerged as the number one during the January-November period beating rival Mercedes, said it has also increased production at its Chennai plant to 8,000 units annually this month from 5,400 units earlier on a single shift in order to meet increasing demand

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Bullish on its latest model, the company said it expects the X1 to be its biggest volume driver in India.

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"Already we have 1,000 orders for the BMW X1 and we are sold out for the first quarter of the next year. We expect the X1 to be the biggest volume model for BMW in India," BMW India President Andreas Schaaf told reporters in New Delhi.

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The vehicle will be available in both petrol and diesel variants.